DKSH Healthcare and Euris have introduced “ConnectPlus”

Wellness News |  DKSH Healthcare and Euris have introduced “ConnectPlus”, a comprehensive Customer Relationship Management (CRM) and Multi-Channel Engagement (MCE) platform aimed at revolutionizing healthcare distribution in the Asia Pacific region. This data-driven solution enhances efficiency by providing a holistic view of healthcare professionals and optimizing engagement strategies across various channels. Beginning in January 2025, ConnectPlus will strengthen DKSH Healthcare’s commitment to excellence by improving interactions with clients, customers, and patients in the healthcare ecosystem in Thailand.

SINGAPORE | DKSH Healthcare Business Unit, in collaboration with Euris, is launching ConnectPlus, a data-driven Customer Relationship Management (CRM) and Multi-Channel Engagement (MCE) platform designed to transform healthcare distribution in the Asia Pacific region. This platform offers a complete view of healthcare professionals, streamlines engagement strategies, and enhances DKSH Healthcare’s ability to tailor interactions and marketing efforts. The roll-out will commence in Thailand in January 2025. With ConnectPlus, DKSH Healthcare is reinforcing its dedication to excellence by expanding opportunities and enhancing relationships with clients, customers, and patients.

Bijay Singh, Head of Business Unit Healthcare at DKSH, highlighted the transformative impact of ConnectPlus, stating, “With ConnectPlus, we are not only enhancing our operations but also setting a new standard for healthcare distribution in the Asia Pacific region. By combining technology with our extensive market knowledge, DKSH Healthcare is strengthening its position as a strategic healthcare partner. This platform will empower our teams to engage more effectively with healthcare professionals and contribute to better health outcomes by improving access to quality care for patients. ConnectPlus is a significant step towards data-driven excellence and demonstrates our commitment to leading with agility in the evolving healthcare landscape.”

The launch of ConnectPlus underscores DKSH Healthcare’s commitment to utilizing digital solutions to maximize the impact of client and patient interactions while maintaining operational excellence. ConnectPlus enables DKSH to leverage global healthcare big data by delivering targeted engagement strategies tailored to the unique needs of healthcare professionals, clients, and patients in the region.

Additionally, ConnectPlus is strategically designed to combine face-to-face sales visits with personalized digital touchpoints based on data-driven insights to enhance in-person interactions. This blend of in-person and digital strategies is crucial for maximizing outreach and driving meaningful engagement.

By integrating advanced AI and analytics, ConnectPlus streamlines communication and marketing efforts while personalizing interactions based on real-time data, ensuring relevance and impact. This marks a significant milestone in DKSH Healthcare’s journey towards fully integrating digital innovation into its operations and reinforcing its leadership in driving agility and efficiency in the rapidly evolving healthcare landscape.

Delphine Poulat, CEO at Euris, expressed enthusiasm about the collaboration with DKSH Healthcare, stating, “As the preferred partner for healthcare stakeholders globally, we are excited to work with DKSH Healthcare, who have chosen Euris SmartReps Suite as the CRM & MCE platform for ConnectPlus. In today’s healthcare environment, personalized, data-driven interactions are essential. ConnectPlus is designed to provide DKSH Healthcare with the insights needed to understand their customers better, foster stronger face-to-face interactions, and drive sales growth. Our flexible, closed-loop marketing approach leverages data to deliver tailored content and deepen customer relationships while remaining agile in meeting local market needs. We are proud to support DKSH Healthcare by offering a complete SaaS CRM & MCE platform that puts healthcare professional knowledge and experience at the center of the strategy.”

Source: DKSH