How Wellness Tourism in the Philippines is Shaping Lives and Communities
5 min read
Guests experience tai chi wih Querobie who was trained by a master.
Wellness News PH | How Wellness Tourism in the Philippines is Shaping Lives and Communities
Wellness tourism is rapidly emerging as a significant sector that not only contributes to the economy but also fosters the well-being of individuals and local communities. The Philippines, with its rich cultural heritage and natural beauty, is positioning itself as a prime destination for this evolving industry. One notable establishment leading the way is the Nurture Wellness Village located in Tagaytay, which serves as a testament to the Filipino tradition of care and healing.
The Role of the Department of Tourism
The Department of Tourism (DOT) in the Philippines has recognized wellness tourism as a cornerstone of its promotional strategy for both local and international markets. This sector is more than just a source of tourism revenue; it plays a vital role in nation-building by uplifting communities and enhancing the quality of life for both visitors and residents. Wellness tourism is characterized by its holistic approach, encompassing physical, mental, and emotional well-being through various therapeutic and rejuvenating practices.
Nurture Wellness Village: A Pioneer in Wellness
As a pioneer in the spa and wellness scene in the Philippines, Nurture Wellness Village has reached a significant milestone, celebrating its 23rd year in operation. Initially established on a modest 1,800 square meters of land dedicated to coffee cultivation, Nurture has expanded to cover one hectare of developed property, showcasing a commitment to growth and community service.
Nurture offers an extensive array of services, including spa treatments, natural healing methodologies, detoxification programs, wellness retreats, aesthetic treatments, and corporate wellness initiatives. Over the years, the facility has not only served guests seeking relaxation and healing but has also become a key employer in the barangay, providing jobs for over a hundred staff members, a substantial increase from the original four when it first opened.
Empowering Women Through Employment
One of the standout stories at Nurture is that of Bea, a wellness therapist whose journey exemplifies the transformative power of wellness tourism. Originating from a low-income family in Bicol, Bea faced significant challenges in her youth, including limited educational opportunities. To support her family’s financial struggles, she moved to Tagaytay and sought employment at Nurture, despite feeling unqualified for the role. Her initial insecurities were palpable, but driven by necessity, she persevered.
After eight years at Nurture, Bea has blossomed into one of the facility’s most sought-after therapists. Through rigorous training and professional development, she earned a Department of Health license, was promoted to wellness therapist, and now provides natural healing treatments while working closely with Nurture’s medical team. Her newfound confidence has enabled her to make substantial improvements in her personal life; she constructed a home for her family, alleviated their debts, and financed her siblings’ education, including one sister who has recently graduated with a teaching diploma.
From Home to Professional Leaders: The Stories of Annabel and Jackie
Annabel and Jackie, Nurture’s spa and wellness trainers, share a similar path of growth and empowerment. Initially hesitant about their capabilities due to their backgrounds as housewives from the barangay, both women overcame their self-doubt to embrace roles that extend beyond traditional expectations. After dedicating a decade to Nurture, they emerged as licensed therapists and leaders in the wellness community.
Currently, Annabel and Jackie are instrumental in training new recruits at Nurture, guiding them through a comprehensive two-month program that covers vital topics such as Anatomy and Physiology, Service Excellence, and the Spa Journey. They also lead Nurture’s Corporate Wellness initiative, known as the “Work Well Program,” which promotes healthy lifestyle choices through activities like Tai Chi classes, chair yoga, and healthy juice workshops.
Through her experiences at Nurture, Annabel was able to apply what she learned to overcome her daughter’s severe asthma. By teaching her child essential breathing techniques, she witnessed a remarkable improvement in her daughter’s health, demonstrating how wellness practices can have a ripple effect within families.
Extending Impact Beyond Local Borders
Nurture Wellness Village does not limit its expertise to local clients; it actively engages with various 4- and 5-star resorts across the Philippines, offering spa and wellness training programs. Many therapists trained at Nurture have had opportunities abroad, showcasing the demand for skilled professionals in the wellness tourism industry.
As a founding member of the Wellness Tourism Association of the Philippines, Nurture embodies its mission to uplift local communities while providing high-quality wellness experiences. Its success roots itself in four core pillars: Health and Wellness, Proudly Filipino, Inclusive Growth, and Sustainability. These principles guide the development of evidence-based treatments executed by a qualified medical and wellness team dedicated to fostering healing and rejuvenation.
The Filipino Brand of Wellness
Nurture’s approach encapsulates the essence of the Filipino Brand of Wellness, characterized by a deep respect for traditional healing practices and cultural heritage. The establishment’s treatment menu reflects this ethos, featuring locally inspired therapies and specially formulated Amu’in therapeutic aromatherapy oils, expertly blended by its owner, Dr. Mike Turvill. Moreover, the ambiance of Nurture is further enhanced by soothing piano music created by Amy Gustilo Lopez, and a showcase of Filipino artifacts, weaving the essence of Filipino culture throughout the spa experience.
Wellness tourism in the Philippines is positioned as a diverse and enriching experience that goes beyond relaxation. It strives to ignite a sense of national pride, create job opportunities, and empower individuals—both tourists and locals—to develop a profound sense of self-worth and dignity. The overarching goal is to assist individuals in attaining a balanced state of being—physically, mentally, and emotionally—promoting healthier, happier, and more fulfilling lives.
A Vibrant Future for Wellness Tourism
As the sector of wellness tourism continues to evolve, establishments like Nurture Wellness Village are at the forefront, demonstrating the transformative power of care, training, and community involvement. By fostering personal growth among its employees and promoting health and well-being in both guests and locals, Nurture stands as a beacon in the wellness tourism landscape. It serves as a strong reminder of how targeted efforts in this sector can lead to sustainable development, cultural preservation, and the empowerment of individuals, ultimately benefiting communities and elevating the national spirit.
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Original Article:
Cathy Brillantes-Turvill
President, Nurture Wellness Village &
Wellness Tourism Association of the Philippines
