DKSH Healthcare and Euris introduce the CRM & MCE Platform “ConnectPlus” to transform healthcare distribution in the APAC region.

WellnessNewsph | DKSH Healthcare Business Unit, in collaboration with Euris, is launching ConnectPlus, a data-driven Customer Relationship Management (CRM) and Multi-Channel Engagement (MCE) platform aimed at revolutionizing healthcare distribution in the Asia Pacific region. This innovative platform provides a comprehensive view of healthcare professionals, streamlines Multi-Channel Engagement, and enhances DKSH Healthcare’s ability to customize interactions and marketing strategies. The roll-out is scheduled to commence in Thailand in January 2025, reinforcing DKSH Healthcare’s commitment to commercial excellence by expanding engagement with clients, customers, and patients within the healthcare ecosystem.

The Head of Business Unit Healthcare at DKSH, Bijay Singh, highlighted the transformative potential of ConnectPlus, stating that it sets a new benchmark for healthcare distribution in the Asia Pacific region. By combining technology with market expertise, DKSH Healthcare aims to enhance its role as a strategic healthcare partner. This platform will empower teams to engage more effectively with healthcare professionals and improve patient access to quality care, ultimately leading to better health outcomes. ConnectPlus signifies a significant step towards data-driven excellence and demonstrates DKSH Healthcare’s commitment to agility in an evolving healthcare landscape.

ConnectPlus underscores DKSH Healthcare’s dedication to leveraging digital solutions for impactful client and patient interactions while maintaining operational excellence. The platform enables DKSH to utilize global healthcare big data, delivering precise engagement strategies tailored to the unique needs of healthcare professionals, clients, and patients across the region.

Additionally, ConnectPlus is strategically designed to enhance face-to-face sales visits by integrating personalized digital touchpoints based on data-driven insights to prepare and improve in-person interactions. This blend of in-person and digital strategies is crucial for maximizing outreach and driving meaningful engagement.

By incorporating advanced AI and analytics, ConnectPlus streamlines communication and marketing efforts while personalizing interactions based on real-time data, ensuring relevance and impact. This marks a significant milestone in DKSH Healthcare’s journey towards fully integrating digital innovation into operations and reinforcing its leadership in agility and efficiency within the rapidly evolving healthcare landscape.

Delphine Poulat, CEO at Euris, expressed excitement about the collaboration with DKSH Healthcare, emphasizing the

Source: DKSH